bradley will

For many, it is the ultimate dream to do what we love and what we are good at and get paid handsomely for it.  Does one have to search their whole life to achieve this result?  It may seem as if young professionals have to pay their dues, but that is not the case.

After reading the book Good to Great by Jim Collins, I gained ultimate clarity in my business and you can absolutely do the same.  Collins refers to something called the Hedgehog Concept, which is basically the intersection of our passion, talent and compensation.  I like to refer to this as our “sweet spot.”  When everything aligns in our businesses, we can feeling so much more productive and it is like we are batting 1.000 and hitting our sweet spot in everything we do.  ...Continue Reading

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