Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audios. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Businesses also refer to social media as user-generated content (UGC). -Wikipedia
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Social Media can be summed up by this quote:
“Social media means consumers have been given a larger seat at the table. And they’re never going back.” -@bobinmotion
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