Young Professionals: Getting Started with LinkedIn
Neal Schaffer
My last blog post here talked about why you can and should leverage LinkedIn and that there is an opportunity cost for you NOT joining LinkedIn. So you’ve taken our advice and created an account or are starting to think seriously about doing something with your membership. Cool. What’s next?
First of all, you need to remind yourself what your objective is for being on LinkedIn. As a young entrepreneur, you want to avoid the trap of looking at LinkedIn as merely a market for which you will sell in. People buy from people they like, not companies. And since LinkedIn is all about finding people that could be of value to you as well as being found by others, you need to start by creating a profile that will best represent you to the world.
1. Brand Your Profile
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You’ve been on Facebook for a few years. You “get” Twitter. But you’ve avoided LinkedIn. Just for older professionals? Only full of recruiters and people looking for work? Don’t see any value? You’re not alone. Many people young and old are still confused over LinkedIn.
In college, my instructors told me networking was the key to success. In business, my mentors told me “your network equals your net worth.” To be honest with you, until recently, I did not enjoy going to business networking events. It was because I was so sick of giving people the same old sales pitch. I just could not get past seeing every person I met as a dollar sign instead of their true unique value. Once I truly understood that this is not a game of just shaking hands, but building relationships, I started having a blast.
LinkedIn is the leading professional network on the web, so if you don’t have an account already, 
