I never miss a chance to he
ar the co-author of my favorite book The Go-Giver and the author of Endless Referrals, Bob Burg, speak. He was recently speaking at an event in Chicago hosted by the Dynamic Professional Women’s Network (Christie Ruffino has done a knock-out job with this group). He put on a tremendous talk on about networking and getting tons of referrals.
He came at me and Brian Tomkins with a sneak attack pulling us on stage in front of about 150 people to talk about social media and what kind of impact it could have for businesses. I fought it with little resistance 
My last blog post here talked about 
You’ve been on Facebook for a few years. You “get” Twitter. But you’ve avoided LinkedIn. Just for older professionals? Only full of recruiters and people looking for work? Don’t see any value? You’re not alone. Many people young and old are still confused over LinkedIn.
In college, my instructors told me networking was the key to success. In business, my mentors told me “your network equals your net worth.” To be honest with you, until recently, I did not enjoy going to business networking events. It was because I was so sick of giving people the same old sales pitch. I just could not get past seeing every person I met as a dollar sign instead of their true unique value. Once I truly understood that this is not a game of just shaking hands, but building relationships, I started having a blast.
For those of you who haven’t had the chance to visit 
LinkedIn is the leading professional network on the web, so if you don’t have an account already, 
With the emergence of social media, the rate in which relationships, businesses and brands are developing has accelerated greatly. The majority of people in this tough economy will be blinded by negative news, while a select few will understand the potential, capitalize and create opportunity. Now is the time where we will see more entrepreneurs create successful businesses than ever before.
