Remember lunches in elementary school? Some questionably-edible amorphous green goo that you swore just threatened you with a twitch. Didn’t look too appetizing and you lost your appetite. No matter your product, design acts like a messenger. And just like that lunchtime goo, your consumers prejudge the impact of your product even before they taste it.
You’re the lunch lady now. You have control over what you dish out. You may have the most nutritional meal on the market, but if it looks like something in the back of the refrigerator that’s about to mutate and spawn life, it’s not going to sell. So what does good design do for you?
First Impressions are E-v-e-r-y-t-h-i-n-g.
